As destinations adapt, we’re witnessing a new form of travel emerge — one where itineraries are crafted around daily doubles and designer sneakers, where resorts court you with spa menus and match schedules. It’s athleticism draped in Hermès. Playing Pickleball and Padel in exclusive courts has become the new common language of the elite. And it’s just beginning.
As we look ahead, the future of ultra-luxury travel is about going deeper into remote landscapes, cultural connections, and once-in-a-lifetime experiences. While these trends are soaring to new heights, others are losing their appeal. Here’s what’s redefining luxury travel in 2025, and what’s on its way out.
*PureLuxe has memberships to Preferred Partners or Special Agency Programs at the mentioned hotels through its parent Company
